Masterclass: User Interviews

Every month, we record a paid class on PM best practices, where our lead instructor Clement covers weeks of product knowledge in 90 minutes or less. This month, we discussed how to lead user interviews as a product manager.

In this recorded class on user interviews, we covered:

  • The value of user interviews for product managers across a wide range of product scopes

  • Real-world examples of how user interviews enable problem validation and solution validation

  • An in-depth analysis of product decisions that user interviews do not help to solve

  • A 10-step framework for running effective user interviews as a PM

  • Example user interview questions based on allocated interview duration

  • Tactics on how to avoid biasing interview responses

  • A discussion on how to manage feature requests from users as part of the interview process

Here’s a preview of 4 of the slides from this class (27 slides total):

As a product leader, it’s crucial to invest in your continued growth.

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