Masterclass: Switching Costs
Every month, we record a paid class on PM best practices, where our lead instructor Clement covers weeks of product knowledge in 90 minutes or less. This month, we discussed how to leverage switching costs as a product manager.
In this recorded class on switching costs, we covered:
How organizations and users select products
An in-depth discussion of the kinds of costs that customers face when switching products
Techniques for increasing the cost to switch away from your product
Tactics for decreasing the cost to switch towards your product
A real-world case study on how switching costs improved churn for a real estate tech product
Here’s a preview of 3 of the slides from this class (9 slides total):
As a product leader, it’s crucial to invest in your continued growth.
We encourage you to use your professional development budget to enroll for our monthly classes; that way, you don't have to pay out-of-pocket to accelerate your growth trajectory as a product leader.
