Masterclass: Product-Led Growth

Written By Clement Kao

Every month, we record a paid class on PM best practices, where our lead instructor Clement covers weeks of product knowledge in 90 minutes or less. This month, we discussed how to drive product-led growth as a product manager.

In this recorded class on product-led growth (PLG), we covered:

  • Why product-led growth has gained significant traction across customer-facing functions, including sales and marketing

  • An in-depth discussion of how PLG go-to-market motions differ from traditional go-to-market motions

  • Real-world examples of PLG implementations in digital products, including Amplitude, Redfin, and Zoom

  • Prerequisites for enabling PLG, and caveats to watch for

  • A guide for how to discover, validate, and execute on PLG opportunities as a product leader

Here’s a preview of 4 of the slides from this class (15 slides total):

As a product leader, it’s crucial to invest in your continued growth.

We encourage you to use your professional development budget to enroll for our monthly classes; that way, you don't have to pay out-of-pocket to accelerate your growth trajectory as a product leader.

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    Clement Kao
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