Masterclass: Product-Led Growth
Every month, we record a paid class on PM best practices, where our lead instructor Clement covers weeks of product knowledge in 90 minutes or less. This month, we discussed how to drive product-led growth as a product manager.
In this recorded class on product-led growth (PLG), we covered:
Why product-led growth has gained significant traction across customer-facing functions, including sales and marketing
An in-depth discussion of how PLG go-to-market motions differ from traditional go-to-market motions
Real-world examples of PLG implementations in digital products, including Amplitude, Redfin, and Zoom
Prerequisites for enabling PLG, and caveats to watch for
A guide for how to discover, validate, and execute on PLG opportunities as a product leader
Here’s a preview of 4 of the slides from this class (15 slides total):
As a product leader, it’s crucial to invest in your continued growth.
We encourage you to use your professional development budget to enroll for our monthly classes; that way, you don't have to pay out-of-pocket to accelerate your growth trajectory as a product leader.
