Masterclass: Customer-Centric Product Adoption
Every month, we record a paid class on PM best practices, where our lead instructor Clement covers weeks of product knowledge in 90 minutes or less. This month, we discussed how to drive product adoption for your products, irrespective of B2B or B2C.
In this recorded class on product adoption, we covered:
The difference between product usage and product adoption
The business value of product adoption, and why product managers should prioritize adoption
Using the “jobs to be done” test to determine whether your product has been adopted
The six steps of the product adoption funnel
Eight iterative techniques you can use to strengthen product adoption
Real-world case studies on how leading products drive long-term renewal
Here’s a preview of 4 of the slides from this class (16 slides total):
As a product leader, it’s crucial to invest in your continued growth.
We encourage you to use your professional development budget to enroll for our monthly classes; that way, you don't have to pay out-of-pocket to accelerate your growth trajectory as a product leader.
