Masterclass: Internationalization
Every month, we record a paid class on PM best practices, where our lead instructor Clement covers weeks of product knowledge in 90 minutes or less. This month, we tackled how to gear up for internationalization as a product manager.
In this recorded class on internationalization, we covered:
What the difference between internationalization and localization is
A breakdown of internationalization efforts, and why internationalization is more than just translating languages
How to evaluate the potential upside opportunity for launching in a new geography
Techniques for rapidly derisking internationalization initiatives
Discussions of real-world examples of leading companies that failed to break into specific markets
Here’s a preview of 4 of the slides from this class (23 slides total):
As a product leader, it’s crucial to invest in your continued growth.
We encourage you to use your professional development budget to enroll for our monthly classes; that way, you don't have to pay out-of-pocket to accelerate your growth trajectory as a product leader.
