Masterclass: Demystifying GTM for B2B
Every month, we record a paid class on PM best practices, where our lead instructor Clement covers weeks of product knowledge in 90 minutes or less. This month, we discussed how go-to-market (GTM) strategy impacts product objectives, and we break down the fundamentals of B2B GTM for PMs.
In this recorded class on B2B go-to-market strategy, we covered:
An in-depth analysis on the three different kinds of product distribution channels, covering value creation, user research, validation, and more
The four buyer personas to address through product positioning
A deep dive into the five different kinds of executive champions for your product
Partnerships between product management, GTM teams, and customer-side project leads
Key differences between SMB B2B and enterprise B2B products
Here’s a preview of 4 of the slides from this class (29 slides total):
As a product leader, it’s crucial to invest in your continued growth.
We encourage you to use your professional development budget to enroll for our monthly classes; that way, you don't have to pay out-of-pocket to accelerate your growth trajectory as a product leader.
