Masterclass: Bundling Products
Every month, we record a paid class on PM best practices, where our lead instructor Clement covers weeks of product knowledge in 90 minutes or less. This month, we tackled how to craft effective product bundles as a product manager.
In this recorded class on bundling, we covered:
The value of bundles for users and for product orgs
Why every product manager is responsible for bundling
Techniques for mapping potentially viable bundles
Consumer purchasing behavior and bundle psychology
Real-world examples of great bundles vs. ineffective bundles
Pitfalls to avoid when deciding whether to bundle or not
Best practices for bundling paid products
Frameworks for bundling free products
Here’s a preview of 4 of the slides from this class (23 slides total):
As a product manager, you’ll continue to be exposed to novel situations that demand prior expertise. Rather than attempting to learn on the job, you’ll be much more effective if you come in with battle-tested frameworks at the ready.
Remember, you can typically expense professional development investments so that you don’t need to pay out-of-pocket!
