Masterclass: B2B GTM as a Team Sport

Written By Clement Kao

Every month, we record a paid class on PM best practices, where our lead instructor Clement covers weeks of product knowledge in 90 minutes or less. This month, we discussed how product teams can empower their go-to-market teams (GTM) to excel.

In this recorded class on B2B go-to-market roles & responsibilities, we covered:

  • Why B2B GTM requires significantly more effort than B2C GTM

  • A breakdown into five different customer-facing go-to-market functions

  • Discussions on the kinds of info and dependencies that each GTM function needs from PMs

  • Why GTM spans not just customer-facing teams, but also internal teams like L&C and InfoSec

  • A battle-hardened playbook for improving collaboration with GTM teams

Here’s a preview of 4 of the slides from this class (29 slides total):

As a product leader, it’s crucial to invest in your continued growth.

We encourage you to use your professional development budget to enroll for our monthly classes; that way, you don't have to pay out-of-pocket to accelerate your growth trajectory as a product leader.

Clement Kao
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